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You can't have a web site without writing. Yes, in theory, a picture is worth a thousand words but a web site of only images is a pixel-based hieroglyph. Of course the Egyptians were renowned for many things but surely you don't want your customers to need The Rosetta Stone to decipher your key messages. Writing can take on a wonderful variety of formats and its meaning and context is critical to having an effective Website that serves to advance your organizational goals. Writing can be intricately technical as in the case of a user's manual for network analysis software or it can be monstrously creative as in a humor piece for a satirical web magazine. Writing can describe your products or your platform. Knowing how to write and produce the right content is key to effectively communicating on a Website. A good-looking Website without the same level of writing is merely a photograph that confuses.
What this means to you is that Scratch Writing can deliver the expertise to produce both the writing your visitors came to get as well as the graphically-pleasing Website on which it is displayed. We will do this in a manner both highly professional and cost effective by leveraging our skills with the power of open source technology. That is the expertise you can count on with Scratch Writing. |
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We provide expertise in Joomla, a robust content management system (CMS) widely supported by a global community of developers and users. Joomla is acclaimed for its ease of use as a professional quality web site solution from small businesses to large multinational corporations and can save organizations a ton of money. No joke: a proprietary content management system can cost anywhere from $50,000 to upwards of $300,000; whereas open source technology is free. An analogy could be made to buying a brand new house yet to be built. What if you only had to pay the tradesmen to put all the materials together? That is you didn't have to buy the flooring, fixtures, drywall, lumber and any number of materials necessary to build a new home? How would that impact the cost of your dream house? A Website built on open-source technology is like having a new house built with all the materials provided. Additionally, we offer experience with WordPress, the premier blogging web solution, and PHPBB, the standard-bearer in online forum tools. |
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"Government Solutions" is a joint collaborative program with Minardi Public Affairs of Charleston, W.Va. Specifically designed to meet the public affairs and communications needs of local government entities, Scratch Writing has developed a strategic partnership with Minardi Public Affairs to offer local governments a comprehensive package of one-stop-shop web services and specialty communication needs. The services offered under this program can be customized to meet the specific needs of a local government entity and include: state government relations strategy & advocacy, the development of comprehensive communications strategies, economic development support, grant writing, specialized marketing services and website development. Government Solutions is a cost effective way for local governments to implement comprehensive public affairs and communications strategies, or improve existing strategies, without adding significant costs and payroll. |
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 Each client is unique. You have unique goals, situations, opportunities and aspirations. At Scratch Writing, we underscore that uniqueness in copy or via the Web.
Whether your goal is to reach new customers, cut down on routine business needs or simply make the leap to the World Wide Web, we can help your business meet that objective. Our specialty is developing a strong relationship with clients founded on principles of integrity and hard work. We offer a comprehensive and custom tailored strategy to get your business online and matched with a strategy that will help advance your business goals. The end result is a Web site high on affordability, professionalism and powered by the latest Web technology. |
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Scratch Writing creative services run the gamut from idea generation, concept development to simply rethinking a current web strategy and site. Scratch Writing has put its creative talents to use for clients in need of content ideas from columns, articles to game shows and plot-driven video podcasts. Whether your idea is a big, little or somewhere in between, we pride ourselves on helping you become more creative in what you do and exploring how that creativity can have a direct impact on your bottom line. After all, in a market saturated with competition, one thing you can do to differentiate your service, business or portfolio is to to think creatively and do something that will achieve just that. |
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