The Scratching Post

Explore expert writing tips, indie publishing insights, and website development advice at The Scratching Post. Elevate your craft today.

Steam punk book

Matt De Reno Joins The Alliance of Independent Authors – An Exciting Step Forward for This Fiction Writer!

We are thrilled to announce that Matt De Reno have joined, the Alliance of Independent Authors (ALLi) at the Author Membership level and is excited to tell you all about it. Whether you’re new to publishing or a seasoned pro, read on to find o...
Self Publishing Graphic

How To Self-Publish Your Book On Amazon: A Comprehensive Guide for Fiction Writers

Self-publishing has created an explosion of freedom for authors who want to write and publish their own books. The book industry is changing rapidly and self-publishing has never been easier. With the advent of Amazon, anyone can now write, fo...
A steam punk thinking brain graphic

Always Stay True To Yourself

Life has taught me many lessons, but one of the most important ones is to always stay true to yourself. This lesson has served me as a compass throughout challenging times in my life. If you remain honest and true to who you are, you will be b...
Stylish typewriter graphic

Understanding the strategic differences (and overlaps) between demand generation content and inbound marketing content

The terms "demand generation" and "inbound marketing" are often used interchangeably, but they actually represent subtlety different approaches to marketing. In order to understand the difference, it's important to first understand the goals o...