The Scratching Post

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Always Stay True To Yourself

Life has taught me many lessons, but one of the most important ones is to always stay true to yourself. This lesson has served me as a compass throughout challenging times in my life. If you remain honest and true to who you are, you will be b...
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Understanding the strategic differences (and overlaps) between demand generation content and inbound marketing content

The terms "demand generation" and "inbound marketing" are often used interchangeably, but they actually represent subtlety different approaches to marketing. In order to understand the difference, it's important to first understand the goals o...
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Demystifying UX and SEO for Digital Product Developers

User experience (UX) and search engine optimization (SEO) play an essential role in digital and information product development and as a product manager, it should be a big item to think about when you are in the process of developing the next...
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Understanding UX Strategy for Small Businesses 

UX stands for User Experience, and it is an essential part of any modern business. A good UX strategy will help you create a website or application that offers the best possible user experience for your customers. In this blog post, we’ll expl...

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