Matt De Reno

Professional Portfolio

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Project Details

  • Client:

    SAE International
  • Role:

    Sr. SEO Content Editor and Strategist
  • Location:

    Warrendale, Pa.
  • Dates:

    2021 - Ongoing
  • Services:

    Content Writing & Strategy
  • Category:

    Matt De Reno

SAE International | SEO, Content Editing, and Strategy Development

SAE International is a mobility standards and training organization. Matt De Reno is serving SAE in the capacity of a Sr. SEO Content Editor and Strategist through Scratch Writing, Inc. 


Matt plans the future scope and the implementation of curated pillar pages for SAE by attending strategic meetings, suggesting editorial and process changes, and developing workflow diagrams, maps, and PowerPoint presentations.

Matt supports stakeholders in better understanding the final outcomes and strategic vision. Matt is responsible for creating and maintaining digital content for SAE Pillar Pages. In this capacity, Matt works with and manages the expectations of SAE stakeholders and SAE customers.

Assisting the principal UX manager at SAE International to help identify content ideas to expand and grow organic traffic and keywords for pillar pages and SAE digital channels by meeting and working closely with key stakeholders and customers are critical tasks in this role.

Matt works with the SAE writing team to brainstorm, write or assign stories and posts as needed. Additionally, Matt reviews materials to ensure they meet website quality standards and submit them for web posting.

The nature of this project is mostly working remotely and participating in key stakeholder meetings in person or via video conferencing as needed. 

Download a copy of Matt's resume for a quick overview of all his skills and experiences. Use the navigation buttons below to explore the next experience in Matt's portfolio.